Case Study for "Shots" App Design
A case study of a conceptual UX app design for 'Shots' created in a design class.
SHOTS
PROJECT OVERVIEW
Create an app to help bar-goers find local drink specials.
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Shots
Case Study
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DESCRIPTION
Shots is a concept mobile app that gives bars a chance to advertise. Bar-goers have an easy and simple way to find the kind of deals and bars they are searching for. Bars are categorized by type and can be favored for easy navigation back to those specials. Search is through popularity based on votes, specials, location, or by manually typing in a bar. Day of the week can be picked, and if the user doesn't know where the bar is, a navigation button is conveniently placed at the lower right of the screen. Once specials are found, the user has the option of inviting friends out for a fun night to enjoy those specials with!

More of the concepts and changes the design went through are in the process work at the bottom of the page.

What did I do? I created a gif that demonstrates how the app would work. The concept I did that would make my app different from others is how I would obtain and maintain the information on the bars., keeping an accurate and up-to-date flow of information. Although I worked in Sketch in the app design for the Shovel Wars for Adopt-A-Beach, in this project, I used Illustrator. For the commercial, I took a video, edited it by applying color-correction and seamlessly shortening it to the desired length, and then added the sound effects and music. Credits at the bottom, below process work. The original video had no sound to it. The original concept was to pause and zoom in on the drink, then zoom out so that the audience would see the photo was inside the app. However, it soon became evident that it wouldn't give the proper effect that went along with the branding. Instead, I simply added a tagline with the logo at the end.
I'll admit, the commercial makes me cringe a little. Should've done a better type treatment.
SHOTS App Commercial from Jessica Raeann on Vimeo.
Skills Used: WIREFRAMING, PROTOTYPING, USER STORY, AFTER EFFECTS, PREMIERE, ILLUSTRATOR
Work Type: UI/UX DESIGN
Here's some of the process work, but there was actually a LOT more that went into to it. This was just the initial steps:
Shots App Concept by Asher Jenkin on Scribd
Credits: Social media icons came directly from their original sites, bar photos came from the photos from the local bars (Treff's photo is of Treff's cavern in San Marcos, Texas for example), icons (SimpleIcon), video (Pond5), music (BenSound), sound effects (SoundJay), drink images (DollarPhotoClub).
Tags:
design
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