Guerrilla Marketing Projects

Today's post is just about my previous Guerrilla Advertising Projects.  A good friend of mine posed for this first one.  I just love her smile.  The words were placed on there digitally. It was one of those days where a lot of things went wrong, but fortunately, I was able to get the needed shots!  The second, I couldn't find a good photo of a train online from the inside looking out, so I found one I took with my phone in Austria last winter!  Austria is such a beautiful country with even more beautiful people. Everyone was so nice.  The last project was solely concept and edit.  Photos were not my own so I did add the credits at the bottom.

LISA LAMPANELLI:

Lisa Lampanelli is on tour as an insult comedian.  This guerrilla advertisement displays that sarcasm as it catches the curious attention of people waiting for a bus and focuses on the right kind of audience. On the front, a curtain reads, “Open to Reveal Joke of the Day” with a call-to-action to the comedian’s website. Displays are distributed throughout the cities Lampanelli has her shows in. Once opened, the viewer sees the reflection of his or herself.

LIFE IN COLOR:

Life In Color promotes itself as the biggest paint party in the world.  It hosts tours internationally each year.  This guerrilla advertisement shows the audience the world in the neon colors used in the shows. The appearance of paint having been splattered all over windows gives the audience a taste of what the event is all about. The logo is placed in the corner of the display with a splash of paint wiped out for visibility purposes.  The display is only shown on one window of the area so it will stand out more vibrantly.

MTVExit:

MTV Exit is a campaign dedicated on ending exploitation and human trafficking.  This guerrilla advertisement displays the entrapment that is happening all over the world. The image of someone suffering behind bars is placed under sidewalk grates.  Stickers are placed around the bars to give the image a 3D appearance. The placement of this advertisement refers to the saying “right under your nose.” Human trafficking is the third largest international crime industry, affecting millions of people.